Speedo Fastskin is a redesign for Intent.
A redesign of the box for a technical/competitive swimsuit line. As a competitive swimmer, I know how important the Speedo LZR Pure line is to swimmers. At the same time, as a graphic designer, I also know how important a product's packaging design is towards its appeal to potential customers. To continue past motifs of placing the suit contour on the box, I redesigned it to reflect the new hourglass shape.
