Zach Roberts - Graphic Design

Collecting Design

Collecting Design is a creative tool that inspires unique and thoughtful design choices.

These 50 cards are divided into five categories— Color, Style, Time, Space, and Play— each card presents an object paired with a relevant design prompt. These categories target different aspects of the design process with each set encouraging experimentation– meant to inspire and provide new directions when facing creative blocks or approaching routine projects.

Chroma

Chroma is a gourmet, at-home meal experience that sells cooking kits designed to let people experience
synesthetic flavor pairings using edible pigments, scented candles, and ambient soundscapes.
The goal is to provide each customer with a sensory, immersive, and personal experience.

An Interview With Bráulio

Bráulio Amado is a well-known Portuguese Graphic designer and Illustrator currently based in New York,

I had the fantastic opportunity to interview him for a publication and ended up with the following spreads!

A House (Poster)

"A House" was a friend's mid-residence photography exhibition featuring an array of travel portraits

and photographs by a friend of mine who asked me for a poster.

Accepted Students Day (Mailer)

As an ambassador for the Admissions Office at CalArts, I was asked to design this year's Accepted Student's Day mailer, a yearly admissions event where admitted students are invited to tour and experience the campus. This postcard was sent physically to domestic applicants and digitally to international students, my goal was to express the vast range of artists and work made by our students.`

Icarus (Festival Poster)

For the festival screening of the 2017 documentary "Icarus" at the McBean Doc Fest, I aimed to create promotional materials that resonate with the film’s intricate themes of truth, manipulation, and the dark undercurrents of doping in sports. "Icarus" delves into the world of competitive athletics, exposing a complex web of conspiracy involving state-sponsored doping and its ramifications on the integrity of sport and politics. My poster, billboard, and social media animation highlighted these elements through visual qualities, reflecting the film's evolving narrative and its exploration of the moral dilemmas faced by athletes and governing bodies alike.

Throughout my creative process, I focused on iterative design, image-making, and fine-tuning each element to capture the essence of the film. By experimenting with various styles, mediums, and metaphors, I aimed to evoke a sense of importance and tension that mirrors the documentary’s content. The end result is a cohesive representation of "Icarus" that invites viewers to reflect on the broader implications of truth and deception in the world of sports.

Speedo Re-design

A redesign of the box for a technical/competitive swimsuit line

Vector Illustration (misc.)

Various random projects done in Adobe Illustrator

Grade Merchandise

Hoodie design for grade level school spirit merch

Design Index

The Design Index is an in-depth self-researched and designed textbook with 200 pages of graphic design history, design disciplines, notable designers, typography terms, design schools, film reviews, and a personal design atlas.

Covers were created from scratch using only the photos provided by each "model" and the logo for the prospective magazine.

Magazine Cover Designs

Designing covers of popular magazines using photos of friends

The Funhouse Collective (Phat Phantoms) | Flyer + Information design)

Designing the informational flyers and promotional content for the Funhouse Collective's Phat Phantoms NFT Project.

Tattoo Design

A tattoo design for a friend.

Wedding Save the Date

Molly and Chris's wedding save the date postcard cover.

Program Art for High school Musical

Program cover art design for high school Mamma Mia! production

Personal Brand Concept

Full design of "301 Lab" brand including logo, website, packaging, and merchandise design.

Designing and creating the school arts magazine named devils&dreamers that showcases student visual arts, graphic design, photography and film, creative writing, music, and dance work.

Website and Print Magazine Design

Devils&Dreamers arts magazine design